Welcome to Dental City.com.

This Privacy Policy was last updated on September 4, 2020

Terms and Conditions

This website or mobile application (collectively “the Site”) is owned and operated by Infection Control Incorporated (ICP, Inc.) dba Dental City (Dental City). Customer service telephone number 1-800-353-9595. The goal of this Privacy Policy is to inform you about the information we gather about you, how we use and share that information, and how we safeguard that information. This Privacy Policy applies to information collected via this Site, our catalog business, sending us emails, faxes or texts or interacts with us via social media. Please take a few minutes to review these Terms and Conditions. These Terms and Conditions apply to your access and use of the Site and our mobile applications. Your use of the Site constitutes your agreement to follow these Terms and Conditions and to be bound by them.

These Terms and Conditions May Change

Dental City reserves the right to update or modify these Terms and Conditions at any time without prior notice. Those changes will go into effect on the Last Updated Date shown in the revised Terms and Conditions. We will not make any changes that have retroactive effect unless legally required to do so. By continuing to use the Site, you are agreeing to the revised Terms and Conditions. For this reason, we encourage you to review these Terms and Conditions whenever you purchase products from us or use the Site.

The Information We Collect, Use and Share and How We Collect It

Dental City may collect personally identifiable information about you when you interact with the Site and/or catalog business, including your browsing history, and other information regarding your usage of the Site, including without limitation:

  • Customer name
  • Email address
  • User ID and password
  • Billing address and telephone number
  • Shipping address and telephone number (if different from billing address)
  • Job title
  • Federal Tax ID or SSN (DUNS # if an open account)
  • Credit card information (optional)
  • Cookies
  • Viewing history
  • Web preferences
  • Purchase history
  • IP address
  • Other information needed to provide access to the Site's applications or Dental City’s provision of products and services to you

You consent to your information being collected, used, disclosed and stored by us and our partners and/or affiliates, as described by this Privacy Policy and our Terms and Conditions. When customers purchase products at the Site and through our catalog, we retain information concerning those product purchases. In addition, from time to time, customers or other visitors to the Site may be invited to voluntarily provide personally identifiable or other information and/or participate in one of our voluntary online surveys. (These customers and other visitors are informed of the information we collect and how the information will be used before agreeing to provide this information or participate in these surveys.)

Cookies, Tracking Pixels and other Technology Information

A Cookie is a small file stored on your computer by a website to give you a unique ID (each, a "Cookie"). Dental City uses Cookies to track visitors to the Site, to recognize customers in order to present more personalized content and provide persistent login functionality, to improve and enhance a visitor's experience on the Site and to advertise and market our products and services, including by targeting specific or promotional offers to you. Cookies are also used to assist Dental City in customizing Site information or in improving the performance or usability of the Site.

Dental City may also contract with a third party data collection and reporting service ("Third Party Service") to collect and analyze information regarding customers and other Site visitors and their use of the Site. The Third Party Service may store data or use Cookies on Dental City’s behalf to collect such information. The Third Party Service is contractually prohibited from using information obtained in the course of providing these services to Dental City in any manner other than solely for Dental City’s business purposes and as agreed to by this Privacy Policy.

The Site may also use a technology called tracking pixels. This technology, which may also involve the use of Cookies, allows us to monitor activity on the Site and to understand which pages you visit on the Site. These tracking pixels allow us to understand the effectiveness of our advertising and marketing and are used to help us optimize and tailor the Site for you and other future website visitors, as well as to recognize users by accessing Cookies for the use and purpose noted above. In addition, tracking pixels allow us to know whether or not you received and opened our emails to you.

Setting your Cookie Preference

Most browsers are initially set to accept cookies. However, you can adjust your computer browser settings so that you are informed when a Cookie is being placed on your browser. You can also set your browser to decline or accept all Cookies.

IMPORTANT NOTE: If you configure your computer to block or erase Cookies, you will not be able to use all or certain parts or features of the Site.

Newer browsers provide sophisticated controls for accepting or rejecting Cookies, including the ability to notify you when your browser encounters a Cookie at a website. Refer to your browser or ISP's Help feature to find out more about how to set these controls. Use the links below to find the latest versions of popular browsers:

DNT Disclosure Pursuant to Section 22575 of CalOPPA

The Site complies with California's Online Privacy Protection Act by disclosing the collection and use by Dental City and its authorized third parties of your personally identifiable information ("PII"). In addition, if you direct your web browser to send a Do Not Track ("DNT") signal, we may prevent access by you to the Site. In the alternative, we may allow access to the Site, but if we allow access, we will restrict the collection of PII pursuant to your browser's DNT signal. To learn more about DNT signals, please see http://allaboutdnt.com. Dental City values our customers' privacy choices and will take all reasonable steps to comply with your affirmative direction to opt-out. See opt-out below.

Information Use and Sharing

The information that Dental City collects from the Site is used primarily for improving the Site and to notify our customers of updates to the Site, as well as for other marketing purposes within the law. Dental City may offer you during your registration on the Site, or through future email, the opportunity to receive offers and information about products and services that Dental City believes may be of interest to you. If you do not want to receive any of these offerings or information, you may opt out from such receipt at any time by following the "opting out" procedures listed below.

Sharing Information with Third Parties

Dental City may also provide customers' names, addresses and product purchase information to a Third Party Service with whom Dental City contracts to profile customer purchasing behavior. This information is used to help Dental City improve its offerings.

Dental City may also use third party vendors to advertise on various other websites by providing these vendors with information users have given us (e.g., an email address) and information we collect about users who have previously visited our site (e.g., cookies). This means that we could advertise to previous visitors to the Site who didn’t complete a task on the Site (e.g., using the contact form to make an inquiry), or who have registered an account with us using an email address. These ads could be in the form of advertisements in search results, banner ads on third party websites, or in other forms. Of course, any information collected will be used in accordance with this Policy.

Finally, we may engage other companies to perform functions on our behalf, such as maintaining the Site, providing services related to the Site, collecting information, sending and receiving electronic mail and other functions related to our business and services (collectively, "Site Vendors"). In order to provide these services, the Site Vendors may receive, or have access to, your personally identifiable information. We will only provide to Site Vendors, or otherwise make accessible, information reasonably necessary to perform their duties and we will take steps to obligate our Site Vendors to safeguard your personally identifiable information, and refrain from using it for any other purpose.

In addition to the transfers of personally identifiable information described above, in the event a Dental City business is purchased by a third party, the personally identifiable information possessed or used by that Dental City business will be transferred to the purchaser together with all the other assets purchased.

Opting Out

At Dental City the choice is in the hands of our customers. You may OPT OUT if you do not want to receive email commercial advertisements or promotions from us in the future. In order to OPT OUT for any of these purposes, use any of the methods listed below. When corresponding, customers should also include their Dental City account number.

To OPT OUT of Email Communications:

Click on the link to “Unsubscribe from this list” in the footer of the email.

Email us: help@dentalcity.com

Toll-free Customer Service: 1-800-353-9595

Access to, Updating or Deletion of Collected Information

Upon request, Dental City will provide to individuals the ability to correct, update, or remove their personal information collected by Dental City. Customers shall be responsible for keeping their contact information current and accurate and may do so by checking and, if necessary, modifying their profile. To request that we correct, update, or remove personal information from our databases:

Email us: help@dentalcity.com

Toll-free Customer Service: 1-800-353-9595


Making sure our customers feel secure is a top priority at Dental City. Dental City is committed to our customers' needs and is continually working toward setting and improving the security of the Site. www.dentalcity.com currently uses a 256-bit SSL (secure socket layer) for the encryption of transactions on the Site. It encrypts all of your personal information, including credit card number, name, and address. Please remember, however, that you are responsible for maintaining the secrecy of your user IDs and passwords and absolute security on the Internet cannot be guaranteed.

Third Parties

This Policy covers only information received or collected by Dental City via the Site. The Site may contain links to the websites of third parties. The third party websites that may be accessed from the Site have separate privacy, data collection, data transfer and email policies. Although Dental City is interested in customer feedback regarding these links, it is not responsible for the privacy practices, security or content of any of them, or for any events that occur as a result of using these links or visiting any of the websites of third parties.

Non-U.S. Users

The site is operated in the United States by U.S. Citizens and is made available for U.S. Customers in the contiguous United States of Dental City. The Site may be accessible outside of the United States but if you are accessing the Site from outside of the United States, the level of privacy restriction may be lower than if you were accessing the Site from within the United States.


By your use of the Site, you consent to this Privacy Policy. Dental City reserves the right to change this Privacy Policy at any time. All changes will be posted on this page. Your continued use of the Site will constitute your acceptance of such changes. Check back regularly for updates to this Privacy Policy and the latest privacy policy information.


If you have any questions or suggestions regarding our Privacy Policy, please contact Dental City by email at help@dentalcity.com or call 1-800-353-9595